Embedded Files
Middle Tennessee — Franklin / Brentwood / Nashville
RPO STRATEGIST
Driving Revenue Through Targeted Systems Alignment
Over years in startups, functioning businesses, and rapidly scaling organizations, I've had the opportunity to be on teams that needed more customers, and teams that had too many customers and needed more capacity to serve them. Being able to control either supply or demand as one controls an engine throttle has become one of my most valuable skills.
As a Revenue & Product-Operations Strategist, I am prepared to identify and implement your most potent growth solutions immediately. On the demand side, that starts long before spending a dime on advertisements. And on the supply side, hiring is one of the last steps, not the first.
My goal is to work for a startup or family owned company of between 5 and 50 employees with the goal of generating a 10x or higher increase in profits over the next 2-4 years. My last company increased 27x in a year. 9x higher revenue at 3x the profit margin. If that's a direction you want, too, request a call.
What I Do (Demand)
Increase Demand across marketing, sales, operations, product/service, and support:
Competitive landscape mapping
Competitive positioning
Market fit to product
Market fit to customer journey
Market message alignment
Website development/ SEO
Value prop optimization
Identify expansion markets
Align ops with customer demand patterns
Remove barriers to entry
Set expectations / customer communications
Follow up & referral engine
What I Do (Supply)
Increase Supply across marketing, sales, operations, product/service, and support:
Bottleneck identification & solution
Workflow optimization / Systems
SOPs & Processes development
Tech integration / AI use
Internal productivity apps
UI/UX design & Manage development
Budget strategy
Cross-functional communications
Operational troubleshooting
Resource allocation optimization
Labor efficiency
Capacity expansion planning
What I Don't Do
Payroll administration
Benefits administration
Hiring & HR management
Employee disciplinary processes
Compliance management
Licensing/permitting administration
Insurance administration
Legal management
Bookkeeping
Tax preparation
Government filings
Corporate governance paperwork
Policy manual administration
What This Looks Like in Practice
This chart represents a real company. They initially needed more customers (demand). After a few months of research, I identified the limiter and sent out an email to their existing clients. This resulted in a 300% increase in demand within 30 days through referrals alone, which maxed out their operational capacity near the end of 2019 (supply limitation). Then COVID disrupted operations.
I spent lockdown increasing their capacity with a productivity app that accelerated workflow and removed known bottlenecks in the booking, distribution, billing process. This turned15 minutes of admin work into 30 seconds (supply). I also took the message from 2019, embedded it into their entire digital presence, the call script for inbound sales, aligned onboarding, operations and support with it, and got that message ranked on Google through Website SEO.
The result? An explosion of demand that was only slowed by limitations to buying additional equipment and growing a reliable vendor network. [Click Here to Read Case Study]
Whether you run SaaS operations or a hands-on service business, the work consistently follows the same pattern: identify barriers and obstacles that are meaningful to consumers, remove them, broadcast that you have removed them, and measure how the business responds.
Click the button below to read about how to make a demand engine for your business.
Page updated
Google Sites
Report abuse